As new market booms, which meat alternative will win out?
Mighty Spark Foods, a Minneapolis maker of lean natural meats, links and blended patties, filled its corporate website for months with recipes and news about its executives and charitable work.
Then came the Beyond Meat IPO. The Los Angeles-area maker of faux meat based on pea protein and other ingredients went public last month, and its stock price jumped more than any other IPO this year. An article then appeared on Mighty Spark’s website headlined, “The Truth About Lean Poultry Compared to ‘Faux Meat.’ ” It said that its patties have fewer calories, fewer carbs, less fat and less saturated fat than Beyond Meat’s. Full Article Here